How to Use Facebook Business Manager: A Complete Guide

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You can see all of your pending requests from your dashboard, and withdraw them at any time for people who have not responded. Business Persona A separate working context which is distinct from someone's personal identities, and distinct from someone's other business manager contexts. Facebook can help your large, medium or small business grow.

Coworkers can only see your name, the work email address you provide when you log into Business Manager for the first time and the list of Pages and ad account you have access to. Other levels include Advertisers. Enter Your Business Name Now, put in your Business Name and click continue. The first permission layer refers to the adding of people to your business as admins or employees.

How to Use Facebook Business Manager: A Complete Guide

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. In this guide, we will cover how to set up Facebook Business Manager and explore its many features and benefits for your company or. Top 10 Facebook Business Manager Benefits Facebook created Business Manager to help solve pain points for companies. It has numerous advantages over the previous system. Facebook Business Manager — Part 1 The setup process is only a few steps, but you need to make sure you have the right person setting it up. Facebook recommends the primary admin be in charge of setting up the Business Manager. For smaller companies, this may be the CEO, and for larger companies, this may be the CMO, Marketing Director or Social Media Manager. This person will be responsible for inviting users, granting them access to manage work Pages or accounts and getting the billing information set up if needed. Step 1 — Getting Started Facebook is great about moving you through the process, so carefully follow their instructions. Here is the information you need to get started. It is highly recommended that the company set up and own its own Business Manager rather than having an agency set it up for you. This will have no bearing on your actual company Page. This includes company employees and agencies. Select how many Pages you want connected. Step 3 — Business Name and Pag e Enter your business name. Select the primary Page you want to connect to this Business Manager. Remember that you must have access to at least one business Page or you will have to create one. Step 4 — Your Business Manager Profile The last step is to enter your personal information exactly how you want it to appear in the Business Manager. In case you were wondering, other users will not have access to your personal Facebook profile. Something else to note, your activity will not show in the manager. If you have multiple ad accounts, you can also filter down to see selected accounts without going to Ads Manager. Start by clicking on the Settings Tab in the upper left corner next to the Home Tab. You should see your account navigation with People at the top. This is where you can add people who will be working on your Pages and ad account. AGENCY PRO TIP: Have a process in place with your agency team and the client as to how people are added or removed. To add someone, click on Add New Person and you will see a pop-up that gives you the option to add someone as an Admin or Employee by entering their email address. Facebook recommends adding work email address. Once you make your selection, you can choose which pages and accounts this person can access. Keep in mind to pick the proper role that will allow that person to do their job. AGENCY PRO TIP: When setting roles, be sure to pick a role that allows the job to get done, but is not more than what is needed. This helps protect the account from potential liability. Pages Facebook has made it easier for you to manage multiple Pages without having to switch between different profiles. The major benefit of adding Pages to your Business Manager is so you can have everything you work on in one place. Here is what each role can access on a Page. Remember, you can always change this later. Ad Accounts The process here is just like adding people. You will need to click on Add New Ad Account. Another feature to the ad account is the ability to once again assign people with varying access levels. Here is what each role can access on a business ad account. Product Catalogs Another cool feature of Facebook Business Manager is uploading a product catalog. The catalog is essentially a product feed very similar to Google Merchant Center. Once you set it up, you can serve ads based off your website products to potential customers. Each product in the list has specific attributes which can be used to generate an ad — a product ID, name, description, landing page URL, image URL, availability, and so on. Many retailers and eCommerce businesses already use product feeds to keep their inventory up to date on their website or to advertise on shopping websites across the web. We support many existing product catalog formats, and in many cases you will be able to export your feeds from other services and upload them directly to Facebook. Payment Methods This is where you can enter in your billing information for your business and then link it to an ad account. If your ad account is already set up, then you will need to add your payment information to that specific ad account by selecting View Payment Methods under that account. Agencies If you are working with an agency, as an admin, you can give them access to Pages, ad accounts, apps or product catalogs. It makes ad setup and management a breeze. For many, the best part is just having all of the ad accounts in one place and being able to easily switch between them. Note: you are able to use Power Editor without Business Manager. In all honesty, Facebook Business manager still has a lot of growing up to do to make up for the general clumsiness. Power Editor is one the major redeeming factors of the platform. Ultimately, this move is to make sure they can confirm identities. You can still use an account that is solely dedicated to work. This is also the way for those special unicorns with no Facebook account to still work on Business Manager. Yes, there are plenty of people out there with no Facebook accounts. Simply register a new account using your work email address. Facebook may prompt you to do this from time to time, but just stay focused on the task at hand. Requests You can manage all of your requests by checking here. Info You can see all your business information in this section. This is also where you would go if you want to change your Business Manager name or update your primary Page. Lastly, this is where you can delete your Business Manager. Just remember, you will lose all your historical data, so make sure you download everything before you delete it. While Facebook has made parts of management a lot easier and streamlined, it does have a steep learning curve for a new user. However, the benefits far outweigh the difficulties. One of our great hopes for the platform moving forward is a central location for agencies to run multiple reports across several ad accounts at once. Lex Urquhart Posted on June 25, 2015 Mary, awesome question! It does appear to be a little hard to find. Dominique Posted on May 13, 2017 I am being forced to create a business manager account as soon as I enter my personal account information. I want a business manager account, I might have accidentally did this yesterday, but it kept saying to come back later something went wrong, so I thought nothing happened to create one. Please sign in using your personal account to continue. Can this be a glitch where I might have a business manager page and personal account merged together with one email? I have spent hours trying to figure this out and I NEED to fix this. I am an admin on many client pages, and my add account is running through my personal account. It is my genuine account and is not a fake one. I am the in-house marketing coordinator here at Inflow.

Make sure to double check the spelling as errors in this early stage can be a pain to fix later on. For instance, to create a new page, you need to go to the Business Settings menu and click on Pages. Step 1: Create An Account Go To The Business Manager Website Sign into your personal account through. Please sign in using your personal account to continue. Add the Team Now that Business Manager is set up for you, you have the note to add your team to the account. I am running out of options here.